ghd takes to the road with ghd platinum uncovered stylist sessions

ghd recently celebrated the launch of the new Platinum styler a series of pop-up styling events across the UK.

‘ghd platinum uncovered’ saw ghd UK education ambassador Ken Picton and the ghd art team host innovative styling sessions for almost 1,000 stylists in Edinburgh, Manchester and Birmingham before culminating in London’s iconic Lindley Hall.

The ‘backstage at Fashion Week-style’ set up allowed 75 stylists per session to style their own models using ghd platinum®, assisted by members of the ghd creative education teams.

“For me the ghd platinum uncovered tour is changing the way we educate – the fact that it engages hairdressers of all levels, in a super-cool creative environment is amazing,” said Picton.

Every stylist attending a ghd platinum® uncovered event was encouraged to upload images from the day to Twitter, Facebook and Instagram which were shared with ghd’s professional online community. A winning shot was awarded after each event and the overall winner was Crystal Stanley from Urban Retreat, who will now assist Picton and the ghd art team on their next creative shoot, as well as receive a full ghd professional styling kit.