Gina Conway undertakes marathon charity cycling challenge in aid of Earth Month


This month, Aveda’s Gina Conway will set off on an epic 30 mile sponsored bike challenge around the North Downs with an aim to raise £2,000 for WaterAid UK.

As part of Aveda’s nationwide Earth Month event, the Gina Conway Aveda Lifestyle Salons and Spas dedicate the whole of April to fundraising for WaterAid UK.

The funds raised will go towards providing safe drinking water in developing countries, as Conway explains, “One in ten people don’t have access to clean, safe water but just £15 can give one person clean water for life. I’m getting off my bum to help save lives – why don’t you join me by donating to my Just Giving page?”

Last year, the Aveda salons raised almost £9,000, and they are hoping to exceed that with a month of events including sponsored walks, weeklong mobile phone strikes, raffles, bake sales and team contests.

To sponsor Gina Conway, visit