Go 24.7 x Daks SS15, Milan Fashion Week


Daks presented a global look for their SS15 menswear collection at Milan Fashion Week, with Go 24.7 session stylist, Jan Przemyk, working to model’s individual hair type for an effortless, clean look to reinforce the message of the adaptability of the contemporary menswear brand.

Hair was prepped with a mist water spray, then small amounts of Go 24.7 Grooming Cream and Hair Gel were blended and applied through the mid lengths and end to offer an overall hydrated look with definition. A hyper natural, yet casual texture was achieved by drying hair on a cool air, with some models’ looks styled by hand tailoring the natural flow of their hair.