Go24-7 x Richard James AW15, London Collections: Men

richard james
Daniel Jordan once again led the session team for Daniel Jordan’s LC:M AW15 presentation on Sunday, creating a textural hair look to feel like an old English gent from a 70s Western film.

After wetting hair down, Jordan used distributed GO24·7 Hair Gel through the hair before drying hair using a Denman and wrap dry technique so that the hair hugged the head to lay in a natural shape.

Random pieces were then lifted at the roots especially around the front to create height and movement. A small amount of GO24·7 Grooming Cream was run through the hair by hand to break up the look and to create a natural flow to the hair, before it was pulled back from the face to create definition and texture.