Grooming entrepreneur Jason Shankey opens fourth salon inside Belfast’s House of Fraser

Northern Ireland’s Belfast is now home to three Jason Shankey salons after the grooming entrepreneur opened his fourth salon inside the House of Fraser in the city centre. Shankey created his first luxury male grooming centre in London in 1997 and has since grown his enterprise through franchising. Last year he also launched the brand’s own hair and skincare line, which is now sold through prestigious outlets such as Harrods. The new top of the range concession salon, which will offer the same menu of services as his other stores, has created six new jobs for Belfast after an investment of £50,000.

Shankey comments: “We’ve listened to the demands of our clients and they wanted a Jason Shankey Male Grooming salon in the city centre which provided convenience, good customer care, access to our product range and value for money, and teaming up with House of Fraser seemed the right synergy while offering the perfect location. “We’ve been working hard towards this goal for a long time now while getting things just right alongside the team at the House of Fraser. It is part of our long term development plans for the business.”