Helping to keep your call

Salon Telephone Services is a purpose built solutions provider, dedicated to the hair, beauty and wellness world. We caught up with the team to find out how their services can achieve a greater client experience, which will generate a return on investment.

How can Salon Telephone Services benefit a salon business?

Each of your clients choose to do business with you on their terms, some book online, some like to call, and I’m sure a few may just pop in to book in. By introducing audio marketing, visual marketing, or a combination of the two, you’ll increase your chances of boosting your sales and revenue. If you run specific marketing or promotional campaigns, how are your clients made aware of such events? Do they have to be following you on social media, or do they have to check their inbox? By taking control of your client experience, each and every one of your clients will hear and see exactly what you have to offer, and when you change these, we’ll ensure this is all current and up to date.

Talk us through the features you offer.

We have a selection of services ready to help you, from upgrading your phone(s) handsets to the latest technology, to providing a true business grade broadband and WiFi service (all backed up by our signal guarantee). We also specialise in Audio and Visual marketing services. When clients call in, they can hear a short 10 second promotional message (Telephone Audio Marketing) before you answer their call, to when they visit you for their treatment and sit in your chair they can hear ad’s/promotions through our ‘In Salon Music’ service, to also see your ad’s/promotions on screen(s) with our Visual Marketing services.

How important are the services you offer to a salon?

Every salon is in business to make money and turn a profit. We’re here to boost both.

If you have slow or unreliable broadband, or maybe the WiFi range doesn’t quite stretch throughout your premises, we’re specialists that ensure there are no black spots. With your focus on each and every client experience thanks to our service, we can only see this having a positive effect, as ultimately our services will be subtly encouraging your clients to spend more money with you.

Do you offer any kind of discount to hair and beauty professionals?

Yes! All NHBF members can receive discounts of up to 20% off, which is our way of supporting the industry and working with our clients and providing an additional benefit to being a member.

How can our readers work with you?

We’ll offer clear and honest advice and be happy to assess your current set-up within the key areas that we work in, and if there’s room for improvement then we’ll make you aware of where (in our opinion) you can benefit from making changes. We can carry out a FREE assessment of your client experience today.

Tell us about the changes coming into effect in 2025.

The majority of salons are running on soon to be outdated technology, with failure to migrate over before this deadline may result in you losing your telephone number and service. The good news is we’re on hand to help, offer advice and ensure you migrate to the latest telecommunications platform smoothly and with minimal disruptions to you and your business. We’ll also be covering this topic in more detail next month’s edition.

How can readers get in touch?

Call our demo line now on 0204 506 4510 now to experience audio marketing for yourself, and visit www.salontelephoneservices.co.uk for more info. Follow @salontelephoneservices