HIVE® believes everyone deserves a VIP waxing experience

 The beauty industry has never been more competitive, as such salon owners need to work hard to maintain an edge on their competitors. Ensuring you can meet the demands and needs of every single client that walks through your door will play a major role in the continued growth of your business. All it takes is some attention, skill and the right choice of products! 

To help salons achieve this the 24K Collection presents its very first vegan friendly and allergen free wax, HIVE® Platinum Pearl. because we believe everyone deserves a VIP waxing experience! Available from August. 

The 24K Collection was conceptualised on the principle of having a high-quality foundation with the addition of a bespoke selection of active ingredients. Providing each product within the range with premium levels of function and performance. Staying true to these principles but for the first time, removing Pure Beeswax from the formulation has enabled the development of a new allergen free wax that is suitable for vegans. 

HIVE® Platinum Pearl Allergen Free Wax benefits from the inclusion of Jasmin Flower Extract, renowned for its antioxidant and moisturising properties. Ideal for clients with sensitive skin, the Rosin-free formula also provides effective results on all hair types. With a smooth and easy application the high performance gelee wax is excellent on larger treatment areas. A gentle removal action provides enhanced levels of client comfort. Whilst the refreshing fragrance further elevates the waxing treatment and promotes a sense of calm. 

HIVE® Platinum Pearl provides a premium aesthetic to match its superb performance and smooth results. Ensuring you can produce results that look and feel like a million dollars for EVERY client this summer! 

 The HIVE® Wax range is available from all good wholesalers. 

Waxing innovators HIVE® of Beauty have been at the forefront of the waxing industry since the brand’s inception. With over 25 years of serving the beauty industry, the HIVE® logo has become a symbol of confidence and quality for beauty professionals, enabling them to “wax with confidence”. 

For high resolution images please contact David Sneddon at Hive of Beauty Ltd on 0141 814 3260 or email