HOB’s Darren Bain hosts learning session as NHF Incredibles competition winners announced


The NHF London has announced the winners of its recent Incredibles competition, with accolades awarded to top up-and-coming talent from member salons in London and the Home Counties.

All finalists attended a ‘look and learn’ day at the Schwarzkopf ASK Academy hosted by Darren Bain from the HOB salons creative team, providing the young talent with a unique opportunity and insight to the British Hairdressing Award winners’ creative work.

Sigrid Jakobsen of Simon Webster Hair took home first place in the Newcomer category, while Lauren Murray from Alan Leigh was Runner Up. Alan Leigh salon had a double celebration as Alexandra Taylor won the Future Generation category, with Runner Up going to Lucy-May Hawkins of Style Hair & Beauty.

Finalists for the NHF Incredibles Art Team will commence preparation for their upcoming photoshoot with award-winning hairdresser Desmond Murray on Wednesday 11th June.

Mikaela Martin, president of NHF London and Home counties, said, “All of our finalists had a great day with our guest presenter and we would like to thank Darren for his time and congratulate the winners and indeed all of our finalists for their hard work.”