How to win on social media
With clients spending more time than ever on their phones, there’s never been a better opportunity to engage with your customers via digital platforms. For hair and beauty salons looking for more effective ways to strengthen their relationship and build loyalty, Book Your Lifestyle offers some tactical tips to help you master the online game…
Book Your Lifestyle’s Facebook post featuring Mimi et Mina salon
Post relevant content
It’s important to make sure that your imagery corresponds positively with your demographic audience and its taste. Key thing is to identify what works well with your audience by using social media analytic tools such as Facebook for Business or Hootsuit. This will help you analyse what works best based on the data gathered and tailor the best possible content for your followers.
Make sure that all imagery captions and messages on your feed matches your tone as a brand and is intact with your intended age group. Always ask yourself what is the goal of each post and don’t forget to add a call to action for your promotional activity posts.
Make sure your Facebook page is informative
You should always treat your Facebook page as a mini website, ensuring that all key info such as your website URL, opening hours and contact details are clear and easy to find. When a new customer arrives on your Facebook page, these are the details you want them to see. You should also make sure that your Facebook page is consistent with your branding and has a clear on-brand message. Utilise Facebook’s functionality to share your salon’s location, collect reviews and feedback from your customers and don’t forget to respond to any questions or queries posted directly on your page.
Be engaging
A proven way to engage with customers is through interactive giveaway competitions. It’s a quick and easy way to gain traction through likes, comments and shares, allowing for customers to receive a little treat or enjoy a free gift. The prize could be anything from a free treatment, a set of beauty products or a gift card. Create a set of rules to enter the competition encouraging your customers to share your post on their timeline and tagging other users to generate more awareness.
Stay on-trend
Make sure you are staying on top of social media trends by using the most relevant industry hashtags to draw attention from other users. On Instagram, it’s always a good idea to hashtag any topical themes or celebrations such as #MothersDay #HappyValentines #LFW and similar ones. Remember to Instagram relevant imagery surrounding the topical themes. For example, post some visuals of your salon’s best work throughout London Fashion Week, attracting new customers to get ready for the trendy marathon of fashion shows at your salon.
Tag your location to draw more customers
Tag your location as well as hashtag it in your post’s caption to draw more customers from your area. Users on Instagram are always on a lookout for new salons, restaurants and coffee shops to explore in their local areas by searching for relevant hashtags, why don’t let it be you?
Use before and after to show off your work
There’s nothing more convincing of your talent than before and after pictures showcasing the hair or make-up transformation and the genius you have in your salon. Circulate the before and after snaps on the web by hashtaging #beforeandafter and don’t forget to tag your salon and add a link to your website to make it super easy for new customers to find you.
Valentine’s Tweet by Book Your Lifestyle
Be information driven
Your Twitter account should be driven by your latest salon offers, highlights of your best wins of the week, be informative and most importantly topical. Give insights to specific services or treatments you provide and don’t forget to always link back to your website, where users can find more information and book treatments.
Run exclusive offers
The best way to make your followers feel valued and appreciated is by running exclusive deals and offers on your Twitter feed, exclusively for your followers to enter. This will incentivise your group of followers to spread the word and help build stronger relationships and loyalty.
Book Your Lifestyle’s Tweet featuring M by Montcalm Spa
Time your Tweets well
Always consider the times of the day your Tweets are most likely to be read by your followers. Be tactical and considerate when queuing your Tweets. It is always more effective to Tweet your promotions early in the morning when customers are commuting to work, or in the evening when they are on their way home, so they have time to scroll through their feed and book in their appointment. Weekends are also a good time to Tweet as users have more free time to spend on their social media.
For more salon marketing tips visit Book Your Lifestyle
