INDOLA celebrates a new season of True Colour Lovers with the relaunch of Color Style Mousse

 To kick off a new year – and a new season of COLOUR LOVERS – INDOLA are bringing you more inspiration, innovation, education and of course, even more ways to step-up your colour services, starting with the relaunch of the Color Style Mousse, a unique temporary direct dye range for a low-commitment hair transformation with styling benefits. 

Following on from last year’s Colour Lovers this innovative vegan mousse is poised to redefine hair styling and colouring, offering a seamless, all-in-one solution for salon professionals and enthusiasts alike. The new Color Style Mousse, with the smart blend of colour and styling in one easy step, provides instant multi-benefits and unlimited services like refreshment, toning, neutralisation and lots more in as little as 10 minutes!

INDOLA’s Color Style Mousse is not just a product; it’s a game-changer. Boasting a fresh bottle design with a premium matte finish and an improved formula, this revolutionary mousse eliminates the sticky residue commonly associated with mousse styling products, allowing for a soft & natural hold. Vegan-friendly and incredibly versatile, it introduces new applications – users can opt to leave-in for instant tint & styling benefits, or rinse-off for colour intensifying & no styling benefits, making it adaptable for in-salon services and at-home maintenance.

 

What sets the Color Style Mousse apart is its myriad of instant multi-benefits. When it comes to styling the mousse not only enhances natural volume but also acts as a shield against the damaging effects of blow-drying. 

 When colouring, the mousse’s unique ability to neutralize unwanted tones and transforms existing shades, unveils a spectrum of new tonal possibilities. It also serves as a pre-pigmentation tool to prevent premature colour fading or as a re-pigmentation agent to combat undesirable brassy or green tones. Refresh tired tones or create temporary fun bold or pastel tones and it’s compatibility with the renowned PCC range allows for unlimited intermixable options.

Adding to the allure of the Color Style Mousse, INDOLA introduces a new shade, Dark Ash to the already impressive 15-shade Color Style Mousse portfolio, and renames two of the current shades – Powdery Lilac has been renamed Soft Mauve and Pearl Beige has been renamed Beige Blonde. This launch reaffirms INDOLA’s commitment to providing cutting-edge solutions that empower both salon professionals, with in-salon services and retail opportunities, and consumers alike.

Trade RRP £6.72 / Retail RRP £9.40. Color Style Mousse is available to buy from selected wholesale stockists from February 1st. Find your nearest one here: https://www.indola.co.uk/contact.html