Introducing 2 NEW Color Fresh Masks by Wella Professionals

Available nationwide November 2022 – Make your mark and help clients keep an always fresh salon colour with Wella Professionals new Color Fresh Mask shades in Cool Espresso and Peach Blush.

A unique way to continue client’s professional salon experience in the comfort of their own home with two new ready-made temporary colour-depositing masks with a zero-damage formula.


Formulated with carefully selected dyes for professional colour results, whether clients are looking for a zero damage introduction to hair colour, wishing to enhance subtle natural looking colours, or to boldly experiment with fantasy colours for fun and self-expression, Color Fresh Mask by Wella Professionals is a winning combination of colour and care to revive or transform colour at home in just 10 minutes without a skin allergy test.

The winning combination provides:
Colour – Wella Professionals signature semi-permanent dyes for a visible professional salon
colour refresh and shine enhancement, with beautiful true-to-tone fading*.
Care – Conditioning mask with botanical oils** leaving the hair feeling soft and healthy while
reducing hair breakage during combing***.

Divided into two distinct ranges, the Color Fresh Mask collection consists of nine natural looking shades to revive salon colours at home bringing a visible colour refresh and shine enhancement and four vibrant shades for a visible colour transformation that will fade beautifully staying true-to-tone.
The nine natural looking shades, including the two newly launched shades are Cool Espresso, Peach Blush, Copper Glow, Pearl Blonde, Golden Gloss, Lilac Frost, Rose Blaze, Caramel Glaze and Chocolate Touch. The four vibrant shades are Mint, Red, Blue, and Pink.

Color Fresh Mask is more than just a conditioning mask. Wella Professionals answers the call of anyone looking for low-commitment and zero damage colour solutions. Providing both stylists and consumers with a professional quality solution they can trust, Color Fresh Mask guarantees a professional looking colour gloss within 10 minutes.

Wella Professionals Color Fresh Masks are available online at Wella Store UK and in Wella Professional salons nationwide, the two new shades will be available from November 2022. RRP £15.75

*Depending on the shade intensity, valid for all shades except Pearl Blonde, Lilac Frost, Golden Gloss, and Caramel Glaze
**Contains avocado oil or Argan oil depending on the shade
***vs non-conditioning shampoo