INTRODUCING THE WORLD’S FIRST PASTEL BIAB ™ COLLECTION — A JUICY, JELLY-CREAM DREAM!
Soft, sweet, and oh-so-juicy. The GelBottle Inc. is unveiling the world’s first pastel BIAB™ Collection — Sweet Like BIAB™. Discover the delicious lineup of six candy-like builder shades with an ultra desirable jelly-cream texture. Inspired by nail tech requests and the rising demand for coloured builder gels, this collection fills a long-awaited gap in the market, solidifying TGB as the global leader in BIAB™ innovation. The syrupy texture of these pastels creates a glassy finish, adding an irresistible look to nails with minimal effort.
The perfect pastel BIAB™ base for nail art designs or a flawless, standalone BIAB™ manicure, these shades self-level seamlessly, delivering salon-quality strength while reducing appointment times with our ‘Apply & Go.’ formula.
“The new pastel BIAB™ shades are an amazing extension to our BIAB™ range, ensuring we are the leaders of innovation in the colour market. As an ‘apply & go’ formula, this jelly-cream BIAB™ is easy to apply, minimising application steps and reducing appointment times. As we come into spring, this collection is perfect for overlays and pairs beautifully with nail art and chromes, with a seamless application.” — Giorgia Cappella, Head of Education & Spa.
MEET THE SHADES
Inspired by sweet treats and dreamy pastels, each shade is as irresistible as it sounds:
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- JELLO: A lavender jelly-purple with a soft, luminous shimmer.
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- SLUSHY: A refreshing icy-blue with a dewy finish.
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- LOLLIPOP: A bright peachy pastel with a syrupy, coral tint.
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- SORBET: A creamy pastel yellow that melts into a smooth, buttery glow.
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- MINTY: A cool, crisp and refreshing pastel green.
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- FANCY: A juicy pastel pink with a warm glow.
A NEW ERA OF BUILDER GEL — INTRODUCING JELLY-CREAM TEXTURE
Powered by our revolutionary 12-FREE BIAB™ formula, these six shades offer:
• Jelly-Cream Finish — Bursting with pigment.
• 6-in-1 Technology — Acts as a Primer, Base Coat, Strengthener, Builder, Colour, and Top Coat.
• Weightless & Durable — Up to five weeks wear.Seamless Application — Self-levelling formula.
• 12-FREE Formula — No formaldehyde, parabens,TPO, or animal-derived ingredients.
• LED & UV Curable — 100% gel system.
• Glass-Like Shine — Cure as a top coat for a hyper-glossy finish.
The Sweet Like BIAB™ Collection will officially launch on Wednesday 19th March, bringing the juiciest pastel builder gels to you and your clients!
PRESS ENQUIRIES: HARRIET.FRENCH@THEGELBOTTLE.COM OR CAMILLA.SAUNDERS@THEGELBOTTLE.COM
