Joico launches new innovation in education with Salon I-Deas course

joico training

In line with its mission to support the salon professional, innovative hair care brand Joico has developed a new course to help stylists communicate with their clients and apply creativity to provide a first-rate service.

Salon I-Deas by Joico teaches hairdressers, at all levels of experience, to tap into their inner artist in order to create a look based around their client. Featuring four new salon-friendly and commercial cutting and colouring techniques, hairdressers will learn to interpret, develop and use the techniques to create different looks that can be applied to any individual.

“Giving a client a cut or a colour that suits their lifestyle, hair type, face shape, personality, budget and daily routine is the best advertising – for any salon,” explains Joico vision director, Gianni Scumaci.

He adds, “By learning the craft of understanding and interpreting for individual suitability, hairdressers will be encouraged to value, develop and define their own creative voice and sensibility during the course.”

Tel: 0845 071 2326;