K18’s REINVENTION OF DRY SHAMPOO, ONE SOLD EVERY 17 SECONDS

Two years since launch, K18’s AirWash™ dry shampoo continues to redefine the dry shampoo category and set a new standard in haircare innovation, reshaping the standards for what consumers should expect from their haircare products. Today, AirWash™ is one of the brand’s most successful and most repurchased launches to date.

Since its debut, AirWash™ has quickly earned cult status among consumers and stylists alike, with one unit now sold every 17 seconds globally and more than 5,000 units sold every day. It has also become the most repurchased product on K18Hair.com; a testament to the growing demand for smarter, healthier alternatives to traditional aerosol dry shampoos.

Powered by K18’s patented odorBIND™ biotech, AirWash™ was developed to fundamentally rethink how dry shampoo works. Instead of masking odour with heavy fragrance or relying on starches that leave behind visible residue, odorBIND™ works by identifying, trapping and eliminating odour-causing molecules at the source. The biotech-driven formula helps absorb excess oil while leaving hair feeling clean, weightless and touchable, without buildup, chalky residue or scalp irritation.

• odorBIND™ recognises, suspends, and clinically eliminates odours
• Smart-release technology keeps working for up to 3-days after one application
• Translucent microbeads sponge up oil without feeling gritty, leaving excess buildup, or white cast
• Biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability

Designed for all hair types, AirWash™ delivers up to three days of hair freshness while supporting scalp health and preserving style longevity between washes. The formula also avoids the heavy powders commonly associated with traditional dry shampoos, helping maintain movement, softness and shine.

Unlike conventional dry shampoos that rely on starch or alcohol-heavy formulas to temporarily disguise oil and odour, AirWash™ takes a biology-first approach, targeting the root cause of odour while supporting the scalp and hair ecosystem. The result is hair that looks, feels and smells freshly washed, without compromising long-term hair health.

As K18 continues to push the boundaries of biomimetic hair science, AirWash™ stands as a category-defining innovation: a dry shampoo powered not by cover-ups, but by biotech.