Ken Picton takes ghd to Dubai’s Middle East Beauty World event
ghd’s UK Global Ambassador Ken Picton was joined by Dafydd Rhys, a member of the ghd UK Artisic team, on a trip to Dubai to promote the brand at the Middle East Beauty World event held at the World Trade Centre Exhibition Centre Hall in Derah City.
The three-day event is a huge exhibition of all thing beauty and offered a chance for ghd to make their mark in the United Arab Emirates, a region that it has only been available in for a few years.
The duo hosted a series of inspiring shows for both the consumer and professional hairdresser, including a demonstration of creative excellence using the brand’s latest innovative products, such as the Eclipse and Air.
Of the appeal of ghd in the UAE, Picton commented, “There was a huge demand for the ghd Eclipse and Air after our shows, and we even had people queuing outside the building just to get their hands on them.”