Kick-start your Journey to Success

Whether you’re a seasoned salon owner or just starting out in the beauty industry, business advice is invaluable! We hear from the experts at Salon Survival and Success, designed to help hair and beauty professionals who want to thrive, not just survive.

Please introduce us to the brand and what it strives to achieve.

Founded by Tony Spurrier, a seasoned business and marketing consultant, alongside his daughter, Kirsty, a previous apprentice, employed stylist, and current salon owner. As a business, the aim is to empower salon owners, chair renters, and mobile beauticians to boost their businesses with tried and tested strategies. Our mission is to give you the tools, strategies, and support to be successful.

What benefits do Salon Survival and Success offer the salon industry?

Our initiative gives you a clear path to success. Marketing is more than just getting new clients into your business; it’s influencing every opportunity someone can decide to do business with you or continue to do business with you. We understand that keeping clients is just as vital as bringing in new ones when it comes to growing your business. We give you the tools to attract new clients, build lasting relationships that have clients coming back for more, and also bring in other new clients with them!

What are the benefits of a business coach in the salon industry?

Even with years of experience, you can learn new concepts and strategies that you wouldn’t otherwise be aware of. There’s a skill to creating irresistible offers, building instant rapport with clients, rebooking clients, getting positive client testimonials, and having clients refer your business. If any part of this system fails, your client numbers begin to drop, along with your revenue.

What’s the most important piece of knowledge customers can take away from salon success?

This year we have set up a new initiative on Patreon, which is free to join, providing access to business and marketing consultants who genuinely want to help you succeed.

On top of that, the group is interactive, so if there’s anything in particular you want to know, we can cover exactly what you’re looking for. Whether it’s interactive content for your social media or theming ideas for offers, we’re genuinely here to make your life easier!

How is it best to get started?

Simply visit www.patreon.com/SalonSurvivalandSuccess and join for free. There’s new information being added continuously, and you’ll be notified via email when new content is added, so you’ll never miss out.

Don’t forget to get involved in discussions, ask questions, and put what you learn into action to make the most of Salon Survival and Success and kick-start your journey to salon greatness!