LaminatIN’ or OUT

Trends in beauty come and go with the seasons, but brow laminations seem to have stood the test of time. The experts at HD Brows talk us through this trend and whether training and products to deliver this style are a worthwhile investment, or whether this is a trend that is likely to end.

While it seemed like full, fluffy and freshly laminated brows were here to stay, recent shifts in the industry might mark the twilight of an era for brow lamination.

From its meteoric rise as the go-to solution for achieving those perfectly groomed, feathery brows, to whispers on TikTok about its potential decline alongside the ‘clean girl’ aesthetic, it seems that brow lamination might be on its way out.

However, there’s no need for brow lamination artists to fear; this particular look may be showing signs of slowing down, but these techniques can still be a core part of your treatment offering.

Is brow lamination over? 

The ever-evolving landscape of social media has long dictated the current on-trend looks. With the rise of TikTok and fast-paced content, trends seem to be turning over quicker than ever before.

Despite the ‘clean girl’ aesthetic only coming to popularity within the last year, TikTok users have been vocal about their departure from this clean, polished look that heavily featured laminated brows and natural, dewy skin.

Beauty lovers and professionals alike have predicted that 2024 will be the year we will start to look back on overly lifted brows in the same way we look back on the super-thin brows of the 1990s.

Redefining brow lamination 

There’s no need to start regretting the investment you’ve put into your brow lamination training and products. While it’s possible that people will start to step away from exaggerated, brushed-up brows this year, that doesn’t mean the principles of lamination are now redundant.

Professionals can repurpose these techniques, focusing on enhancing and correcting natural brow shapes rather than strictly adhering to the laminated look.

The evolution of brow lamination

What many clients don’t realise is that brow lamination is the name for a technique used by beauty professionals to set the hair bonds in their desired position, and it can actually create any look you want.

Enter the newest trend on the beauty block: baby brow lamination. This technique takes inspiration from its predecessor, but with a softer, more subtle approach.

Baby brow lamination strikes the perfect balance between natural and laminated brows. During this treatment, only the front section of the brow is laminated. This creates a soft, fluffy effect at the front of the brow, while the rest can be shaped and then either kept natural or finished with your favourite HD brow products.