In partnership with world leaders in trend forecasting, WGSN, Fresha surveyed over 1,000 consumers, analysed over 600M bookings, and scanned over 2,000 social media accounts in the build up to launching their inaugural Future of Beauty and Wellness Trend Report.

Fresha, the world’s #1 booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report, called The Future of Beauty and Wellness Report 2024.

Created in partnership with leading trend forecasters WGSN, the report is packed with groundbreaking insights based on:

  • analysing 600 million Fresha bookings
  • scanning more than 2,000 social media accounts
  • more than 1,000 consumers surveyed across the US, the UK, Canada and Australia
  • interviews with industry experts including makeup artist and beauty entrepreneur Huda Kattan, and celebrity barber and educator Mark Maciver

The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years.

The report serves as a guide to those changing expectations, and shows how services and treatments will need to be adapted to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care.

For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.

Read the report now.


About Fresha

Fresha is the world’s #1 booking platform and marketplace for beauty and wellness, powered by all-in-one free business software with integrated payments. Each month, tens of millions of appointments are discovered, booked and paid for, with salons, spas and barbershops on Fresha. 100,000 partner venues in over 120 countries use the Fresha platform to manage their operations with best-in-class intuitive, full-spectrum, subscription-free business software. Fresha transforms beauty and wellness business operations by enabling the acceptance of online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting, all in one place. Launched in 2015 originally under the name Shedul, the company rebranded to Fresha in 2020. For more information, visit www.fresha.com, download Fresha on the App Store and Google Play or follow Fresha on Facebook and Instagram.