Lichfield salon entrepreneur creates local jobs with business expansion plans

Tony Walmsley - Anthony John Salons
Four years after opening Anthony John Salons in Lichfield, local businessman Tony Walmsley is expanding his hairdressing empire with a planned refurbishment and the creation of new jobs for the local area.

A two-month refurbishment is set to commence next February at the salon, which is based in Lichfield’s Heart of the Country Shopping Village, resulting in 12 additional stations and a separate chillout room to cater for an additional 40-60 new clients that the salon has seen per month, every month since opening.

Since 2010 the local entrepreneur has hand-picked and trained nine members of staff from Lichfield and the surrounding areas, with many being recognised for industry accolades. Senior stylist Sarah Moore from Burntwood was a finalist in this year’s Creative Head magazine’s Most Wanted/It List 2014 Rising Star award, assistant Charles Stanley won an Excellence award at Reflections Training Academy’s annual celebrations, while artistic director Jane Freeman was chosen to be a stylist with KMS California’s Editorial Ambassador Programme – the brand’s first ever editorial collective.

Walmsley’s past experience includes working on editorial shoots and shows with brands such as Tigi and he was also a regional finalist in L’Oreal’s Colour Trophy Men’s Image award.

With a growing reputation as a destination salon, Anthony John Salons has also won and been nominated for countless international awards, including the prestigious National Hairdressers’ Federation’s Salon of the Year. Anthony John Salons was also named the 2013 UK New Talent Colourist Winner at the Goldwell ColorZoom Global Event.

Walmsley commented: “The reason I decided to open the salon was simple – there are certain things I feel very passionate about, but my priority is making my clients happy! Every salon I have experienced always seemed to lack something: whether it was a welcoming atmosphere and smile, fully trained and professional staff, excellent and useful products, little or no client consultation or an absence of those little touches that make a big difference.”