L’Oréal Mizani announce Beverley Knight as new brand ambassador
Curly haircare specialist Mizani has announced British soul star Beverley Knight as their new brand ambassador for 2014 and early 2015.
As the face of Mizani, Knight will represent the professional haircare range in all key salon and press marketing materials to highlight how the brand’s premium products and treatments achieve beautiful, healthy looking results for curly hair textures.
Kenneth Campbell, managing director of the L’Oréal Professional Products Division, said of the collaboration, “I’m incredibly pleased to welcome Beverley into the Mizani fold. Beverley represents everything that Mizani stands for: she is strong, confident and stylish and we look forward to working closely together over the next year to build our brand from strength to strength.”
The new campaign featuring Knight was styled by current Afro Hairdresser of the Year Charlotte Mensah, and is set to feature across a variety of consumer print media, online and trade titles to promote Mizani nationwide.
Of her new appointment, Knight commented, “If feels wonderful to be the Mizani ambassador. The brand exemplifies everything that I’m about; freedom, movement and sleekness.”