Louella Belle to cease distribution of Essie nail products
Borehamwood-based distributor Louella Belle has announced it will no longer distribute Essie nail products to the UK salon market. The company, which changed its name from Perfect Nails in 2010, has been supplying the country with the US product line for over 22 years. However, since L’Oréal acquired the product house four years ago, there have been numerous changes to its supply strategy, which includes the appointment of further distributors including the Alan Howard Group.
Lisa Crook, founder of Louella Belle, released the following statement today:
Firstly, I would like to take this opportunity to thank you for your continued support over the years, Louella Belle has consistently grown as a business and we are incredibly grateful for the loyalty our customers have shown.
I am contacting you today to announce that we will no longer be distributing Essie. Louella Belle has always prided ourselves on serving the professional and in supplying products that we believe to be best in class for the professional market. Essie has been an important part in the development of the company and we still have great admiration for the brand. We maintain a huge level of respect for essie but as our directions are no longer united, we are now amicably parting ways to pursue our chosen goals.
We have utmost belief in our professional nail polish brand Morgan Taylor and have firm faith in its ability to become the number one professional nail polish brand. With colour matches in Artistic Colour Gloss, it is routed in serving the nail professional.
If you have any questions on this or would like to discuss this, please do not hesitate to contact your Sales Rep or call our Customer Service team on 0844 800 9396 and we will be happy to speak with you further on this.
Once again, I would like to thank you for your support and the entire team at Louella Belle looks forward to an exciting and successful future together!
L’Oréal announced last month that it would be moving forward with a “new direct sales force” that will cater for new and existing customers. The hair and beauty giant is also planning to launch Essie in Ireland.
For more information on stocking Essie professional products salons can contact its customer care line on 0800 012 1784.