Mainstage 2014 marks 10 years as official LFW sponsors for Toni & Guy

toni and guy mainstage
Sunday saw Toni & Guy celebrate a decade as the Official Sponsor of London Fashion Week at the 2014 edition of its Mainstage event.

The annual event provides a platform for Toni & Guy to award its salons for great work, with accolades this year handed out for Perfect Salon of the Year, International Salon Business of the Year and Label.m Product Expert of the Year. With the formalities over, guests were then treated to a performance by Brit songstress, Ella Eyre.

Held at London’s Copperbox Stadium in the Queen Elizabeth Olympic Park, the buzzing event showcased a series of presentations unveiling new collections, top trends and innovative ideas created by the brand’s global creative director, Sach Mascolo-Tarbuck along with the artistic director team and the session team.

The line-up included runway presentations for Jean-Peirre Braganza and Giles by Maria Gelati and Pinar Necati, respectively, as well as the first ever Men’s presentation by Kevin Lucmun and an Avant Garde showcase with Indira Schauwecker and Chie Sato.