Make a great start!

One of the most important aspects of a great salon service is the consultation.

A good consultation engages with the client and shows them that you are truly listening to their needs and requirements.

By following a few simple steps, you can achieve a great consultation every time…

• Keep to the level of the client and make eye contact rather than standing over them and talking into the mirror.
• When it’s a new client book in extra time for the consultation. This gives you time to build the relationship and understand their needs.
• It’s not just asking questions that are important; it’s the type of question you ask that’s crucial. A question like “How do you feel about your hair at the moment?” can lead to a more meaningful discussion about your client’s hair.
• Watching a client’s body language can give vital clues about them and help you with the service you offer. It’s no good suggesting bright red for a shy retiring type, and not suggesting change to a client who gets easily bored is a recipe to lose them.

Make sure all of your staff is offering a consultation this good every time, whether with a new or long standing client. It’s all too easy to lapse in to, “What are we doing, just a trim?”

For more information on Good Salon Guide and how you can receive regular business advice and help with the running of your salon, contact us on 02392 295 000 or email info@goodsalonguide.com