Making Socials Simple
Social Media Expert, Brad Williams, talks us through how salons can utilise TikTok to turn hairdressing trends into educational goldmines.
In the fast-paced world of hairdressing, staying ahead of the curve is essential for professionals. Social media platforms like TikTok have emerged as a breeding ground for hairstyling trends that captivate the masses. From balayage braids to pumpkin spice hair colour, TikTok is a treasure trove of inspiration. However, for trade customers and fellow hairdressers, there’s more to these viral trends than meets the eye. Converting TikTok hairdressing trends into educational courses is not just an opportunity but a necessity in the ever-evolving beauty industry.
The TikTok Effect on Hairdressing Trends
TikTok has revolutionised the way trends spread across the world, a 15-second video can turn an obscure hairstyling technique into a viral sensation overnight. The braided balayage trend of this year is a perfect example of this phenomenon. Videos of skilled hairdressers creating stunning, multidimensional looks have gained millions of views and inspired countless clients to request the style. So, how can professional hairdressers leverage these trends?
Identifying Trends with Potential
The first step in converting TikTok hairdressing trends into educational courses is to identify which trends have the potential to become more than just a viral sensation. Look for trends that are versatile, can be customised, and have a broad appeal. The braided balayage trend, for instance, combines the artistry of balayage with the creativity of braiding, making it a prime candidate for educational content.
Collaboration with Influencers
Many TikTok trends are popularised by influencers who are often experts in their niche. Collaborating with these influencers can be a game-changer for educational purposes. Reach out to the creators of popular hairdressing trends and propose partnerships to create comprehensive courses. This collaboration not only lends credibility but also ensures that the courses are based on the most up-to-date techniques.
Creating Comprehensive Courses
Once you’ve identified a trend with secured collaboration, it’s time to create a comprehensive course. The course should cover everything from the basics to advanced techniques. For the braided balayage trend, this would mean starting with the fundamentals of balayage and braiding, and then progressing to variations of the technique, such as the use of the braided balayage technique with vivid colour. Include video tutorials, written materials, and even live demonstrations to cater to different learning styles.
In conclusion, TikTok is a goldmine of hairdressing trends waiting to be transformed into educational opportunities. The braided balayage trend and others like it are not just passing fads but valuable assets for the industry. By identifying, collaborating, and creating comprehensive courses, hairdressers can ensure that they remain at the forefront of their field while providing trade customers with the skills they need to succeed in the ever-evolving world of hairstyling. Embrace the TikTok effect, and turn it into a win-win for both educators and learners in the hairdressing industry.