Mark Hayes to lead Sassoon at HairCon

International Creative Director, Mark Hayes, will be leading the iconic Sassoon team at exciting new hair festival, HairCon. Mark will be hosting a main House of Sassoon event on Sunday 23rd plus more.

Taking place from 22nd-24th June in the iconic O2 Victoria Warehouse in Manchester (which, for the last decade has welcomed some of the biggest music artists in the world), HairCon promises to be an unforgettable experience with a mind-blowing line-up of artists,

For over 40 years, Mark Hayes has been inspiring hairdressers at Sassoon with his passionate approach to hair and his technical expertise. Mark’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world coaching, teaching and inspiring.

Mark began his 40+year love affair with hair as an apprentice at the busy Sassoon Salon on South Molton Street, London in 1977. His yearly schedule now revolves around developing the seasonal collections and leading the worldwide demand for Sassoon Hair Design and is as excited today as he was on his first day.  As he puts it, “I take great pride in continuing the Sassoon legacy and now actively help mould the company and have the opportunity to create an energy and passion for hair in those around me.  My goal is to give more people more creative opportunities more of the time.  It has been an incredible journey so far”.

Mark and Sassoon will join an extraordinary line-up including Richard Ashforth’s Noise, Saco, Jack & the Wolfe, Heffy, SLK Bleach, Sally & Jamie Brooks, Desmond Murray and Errol Douglas along with the legendary barber heroes Alan Beak and Cal Newsome to name but a few. Prepare for your perceptions of both the industry and your business to be completely transformed by a spectacular line-up of global icons and immersive stage sessions which will in equal parts inspire and revitalise your passion.

This inaugural event is a real collision of artistry aimed at igniting genuine connections within the hair industry. For hair professionals from across the globe, it’s time to get ready for a game-changing experience where you can immerse yourselves in a world of creativity, inspiration, and innovation. Whether you’re a salon, home salon or barbershop owner, a stylist and apprentice or a colourist (and everyone in between), you can expect HairCon to offer you the opportunity to challenge the equilibrium. Our vision is crystal clear: together, we’re shaping the future of the hair industry.

HairCon is supported by an epic collaboration of industry titans including the Fellowship for British Hairdressing, Great Lengths, yuv ®, Diva Pro, Vagaro, DENSE, Design Essentials.

Collaborators include Olaplex, Phorest, Ergo, Calligraphy Cut, Blonde Solutions, Tondeo, Novo Cabelo, Zen, K18, Comfortel and Glowwa.

Join us at HairCon 2024 for the best in global artistry and connection. Be inspired, get connected and join us in leading the way into the future of the industry.

For more information, please visit to find out how you can get involved.

Tickets available here