Mineral make-up brand Jane Iredale gains new cruelty-free recognition


Mineral cosmetics brand Jane Iredale has been certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Programme.

The internationally respected animal protection group runs the programme to support companies that have committed to removing animal testing in all development stages of cosmetic products and ingredients.

The Jane Iredale brand has historically committed to no animal testing, but this new pledge will see its products now sport the Leaping Bunny Logo, which is internationally recognised for its integrity and trustworthiness. The brand has already been acknowledged for its commitment to no animal testing by animal welfare group PETA.