Mizani partners with Africa Fashion Week London 2012
Afro Caribbean and mixed-race hair care specialist Mizani is an official partner of Africa Fashion Week London 2012.
Taking place at Spitalfields Market on 3-4 August, the event will see a team of top Mizani hairdressers bring beauty to the catwalk by styling the models’ hair using the brand’s range of exclusive luxury shampoos, conditioners and styling products.
Now in its second year, Africa Fashion Week London is the UK’s single and biggest African fashion show and attracted over 4,700 visitors last year. The event aims to make a statement in the fashion industry by providing a platform for emerging and seasoned designers to showcase their African inspired collections.
Tumi Soyinka, Mizani product manager, comments: “We are incredibly pleased to be involved in such a fantastic event that aims to bring fresh, innovative African inspired designers to the forefront. As Mizani strongly believe that both beauty and innovation should be in balance, our ethos is ideal for this partnership.”
Founder of Africa Fashion Week London and CEO Ronke Ademiluyi, adds: “It’s fantastic to have such an amazing brand like Mizani on board with our event this year. This is but one of the exciting developments we are unravelling ahead of the show”.
For information visit Africafashionweeklondon.com