Natural soul

At Previa, we believe in the perfection of nature and are committed to preserving it with pure and natural products.

Previa’s hair-care formulations are devoid of chemical surfactants, preservatives, petroleum derivatives and artificial colorants. All of our ingredients come from a guaranteed production chain and are processed without using chemical substances.

The certified organic and biodynamic active principles which we use in our products are extracted and mixed with innovative technological processes patented in the respect of man and the environment surrounding us. Our natural products are devoid of chemical substances – we have put nature in them and have removed surfactants and chemically synthesised emulsifiers, preservatives, petroleum derivatives and artificial colourants.

Eliminating chemical substances reduces the electrostatic charge in the hair diminishing the capacity to attract polluting agents and impurities present in the environment. Using pure products, without chemical substances, allows for longer lasting clean hair.

Previa uses certified organic and biodynamic active principles of Italian origin. We have selected next-generation vegetable active principles obtained from innovative and sustainable technologies such as:

• Bio-liquefied vegetable molecules which thanks to an exclusive technological patent make our active principles extremely fast and effective.
• Stem cells: these are primeval, non-specialised cells, endowed with the ability to transform themselves into other types of body cells.
• Bio certified vegetable extracts: water extraction, with no use of alcohol, parabens, and glycerin guarantee maximum quality, integrity and
• Naturalness to the active principles and the fragrances used in our formulations.

Previa’s hair-care formulations have a bouquet of exclusive fragrances inspired by nature; unique fragrances born from the collaboration with the best manufacturers of perfume. A bouquet of enveloping and delicate essences, inspired by nature to evoke emotions and turn every treatment into a unique and unforgettable experience – exclusive combinations which make the brand recognisable and unmistakable.

Eco-packaging

We have chosen to use materials obtained from a production system featuring great technological innovation which transforms sugar cane into ‘green’ polyethylene. Thanks to this material, our packaging is manufactured with reduced emissions of carbon dioxide, protecting the environment surrounding us. These principles accompany all our choices: we always favour materials with low environmental impact.

The benefits of PREVIA haircare natural beauty:

• Toxin-free – antipollution! Aggressive chemicals increase electrostatic electricity in the hair attracting the polluting agents present in the atmosphere. Sebum traps polluting particles and acts on the scalp intensifying its issues. The hair becomes opaque and loses its vitality. With our products, you will detoxify your hair and scalp from impurities to keep it healthy.
• Healthy skin – The absence of aggressive chemicals restores suitable levels of hydration of the skin. It reduces the likeliness of scalp irritations, the forming of dry dandruff or psoriasis.
• Long-lasting clean hair: The skin reacts to the use of aggressive chemicals by increasing sebum production in order to restore the natural skin barrier, as a consequence the hair looks immediately weighed down and will tend to get dirty very easily. Our products respect the scalp without reducing the protective hydrolipidic film, ensuring long-lasting clean hair.
• Increased volume: Our products make the hair naturally more voluminous. This is made possible by the absence of filming chemicals which weigh the hair down, suffocate the scalp and hyperstimulate sebum production. A new process of self-reconstruction of the hair fibre will restore the natural beauty of hair. The positive effects related to the use of natural products will be evident to sight and touch after a few applications; constant use is the key to achieving a result.

For further product information please email info@previa.uk.com or visit previa.uk.com