New Fabyouless salon loyalty card launches with star-studded party

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Press, television stars and bloggers gathered at London’s swanky Sanderson Hotel last night for the launch of new salon loyalty card initiative Fabyouless.

Available now, the new card gives consumers 25 per cent off thousands of participating hair, beauty and health services for a one-off launch fee of £29.99. Over 1,000 salons have already signed up for the free scheme to take advantage of a new pool of potential clients. Fabyouless salon partners are able to choose flexible terms to suit their business such as discounting on slow days or a cap on cut-price appointment numbers. Moreover, they keep 100 per cent of the money that they charge.

The scheme’s co-founder, Jo Kent, said at the launch that the card fills a gap in the market: “We’ve been waiting to launch Fabyouless for the past two years,” she says. “Now the nation’s obsession with daily deal sites has died down it’s the perfect time for salons to build client loyalty with this card.”

Attendees at the launch, which included actresses from Downton Abbey, toasted the new idea with champagne inside The Sanderson’s Billiard Room. Hair and beauty experts were also at the launch offering advice and mini treatments to the packed room of guests. Nail Harmony UK’s Gelish manicures were the most popular of the evening, with attendees queuing for over an hour to try its long-lasting chip-free nail service.

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