NHF East Midlands to host Barbering Live with Sid Sottung

The NHF East Midlands Region is to host an evening with international barber and educator Sid Sottung. Held in Nottingham’s Alea Casino on 28 September, the event promises to marry the finest in barbering education and entertainment.

Barbers of all stages of their career can benefit from Sottung’s 25 years of experience working with industry leading names. Alongside fellow academy educator, Josh O’Callaghan, Sottung will demonstrate the skills and techniques necessary to achieve current and upcoming trends – including highly tipped longer styles. Sottung will also demonstrate the resurgent art of traditional wet shaving and beard design. The show will close with Sottung presenting a recreation of his men’s collection, Gangland, which draws inspiration from two of the most notorious street gangs of recent centuries, the Peaky Blinders and Red Warriors. The latest collection, The Retreat, will also be unveiled.

Industry veteran and customer care expert, Kevin Hamm, will also deliver a talk on the evening. Hamm, who has dedicated the last sixteen years of his career to implementing his Customer Care System throughout some of the UK’s most well-known salon chains, will discuss customer retention through communication and consultation skills.

“This is a great opportunity to learn more about all the elements of barbering. It’s a craft which is evolving and clients’ needs are changing, so barbers need to be changing too,” says NHF president Paul Curry. “Sid is not only a great industry ambassador but he and Kevin are supporting barbers of the future and levels of excellence across our industry.”

28 September, 2015
7.00pm-10.00pm

Alea Casino, Nottingham

Tickets: £15 for members; £20 for non-members

Tel Anne: 07958 602 179; Nhf.info/events/sid-sottung-live