Noel Asmar and Grahame Gardner team up in the UK

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Grahame Gardner Ltd has selected Professional Beauty as the venue to launch Noel Asmar, the internationally renowned and prestigious collection of salon and spa wear. This marks the start of an exciting new partnership between the well-respected UK uniform supplier Grahame Gardner and the Canada based award-winning Noel Asmar uniform collection. Grahame Gardner will be showcasing a selection of garments, including sophisticated tunics and trousers representing the highest design credentials.

Synonymous with style, innovation and quality, Noel Asmar offers spa and beauty wear of a quality and standard relatively unseen within the UK market. Its exclusive range is ideal for spas and salons seeking to cultivate a luxurious identity for staff.

Managing director, Noel Asmar commented on the new partnership: “The company is rooted in a design philosophy to ‘make life better’ and this foundation has enabled us to develop cleverly designed pieces that make it easier for the therapist to move, therefore easier to carry out treatments. We understand that Grahame Gardner shares our vision for workwear where ‘function meets fashion’, and we are confident that it is the ideal partner to bring our workwear concept to the UK market.”

The garments within the Noel Asmar collection capitalise on luxurious fabrics, so are soft to the touch and pleasing to wear. With a selection of over thirty tops and complementary trousers and skirts, the collection presents a fantastic range of flattering and stylish workwear solutions ideal for the salon and spa environment.

James Greenlees, managing director at Grahame Gardner also commented: “We have been watching the rise of Noel Asmar with great interest. The quality within  its range is immediately apparent, the fabrics tactile and hard-wearing, and the designs and vision of the company aspirational. Our two companies have many similarities and shared values, and Noel and I are both passionate hands-on leaders.

“I strongly believe our two businesses will compliment each other well, and I sincerely hope we can bring this brand to the UK in the style it deserves. We are delighted that we have been selected to present its exceptional collection to Spa and Salon managers and therapists, and cannot wait to see the response from delegates at Professional Beauty.”

View the Noel Asmar Collection at Professional Beauty on stand I2

Tel: 0116 255 6326;