NovaLash celebrates first year in the UK and global growth
NovaLash is ending 2014 celebrating its first full year of training and distributing directly to the UK and Irish markets. After making the decision at the end of 2013 to end their distributor relationship in the USA, NovaLash crossed the Atlantic and set up its first international office in England. Its inaugural year in the market was spent reaching out to and connecting with its certified stylists while conducting free refresher training classes across the UK and Ireland to help its stylists polish their skills and learn about new products while meeting the new corporate team.
‘’It was such a joy getting to know all of our NovaLash stylists and reintroducing the brand from our new corporate outpost in Brighton. Many stylists left the class saying they were more confident and reinvigorated about the brand,’’ said Heather Hughes, UK director. ‘’In 2015 we will continue supporting our established lash artists while aiming to educate the rest of the market on the benefits of working with NovaLash.’’
2014 also marked NovaLash’s 10th year in business. A decade of success has earned NovaLash a reputation amongst many as the premier lash extension experts in the industry. NovaLash contributed a factor in their recent success to Habia’s Standards Review for the eyelash extension industry.
This June, NovaLash also launched its 24Hour Cream Shadow kits, a new extended-wear makeup line that received much fanfare and excitement from both the professional industry and consumers. This new line received the Silver Award from Pure Beauty Magazine and is popular among makeup artists and lash extension users for its day-to-night wearability.
The company is also celebrating the growth of its global chain of NovaLash Signature Studios with the addition of a fourth Studio in Bangkok in the prestigious Emporium Mall. Signature Studios are also located in New Delhi, India and Central Hong Kong.
‘’Our NovaLash Signature Studios are licensed business concepts that provide the perfect next step for a lash artist in starting their own business. We are currently looking to expand this concept into the UK and are looking for licensees. Our Studios offer the most sophisticated lash experiences available across the world. Hopefully by the end of 2015 the UK market will have at least one Signature Studio to visit.’’ said Hughes.