OLAPLEX Launches New Professional Chelating Treatment

OLAPLEX Broad Spectrum Chelating Treatment Cleans Deep Into the Hair to Set the Stage for Professional Chemical Treatments


Santa Barbara, CA – August 9th, 2022 – OLAPLEX, the brand that singlehandedly created the bond building hair category, is excited to announce the launch of a new professional-only chelating service. OLAPLEX Broad Spectrum Chelating Treatment cleans deep down to the hair cortex, removing cortex-level deposits of product buildup, oil, hard water minerals, chlorine, heavy metals, pollutants and more – all without stripping hair of its moisture and essential proteins. Post-process, hair is restored, with improved natural shine, softness, body, bounce and manageability. 

The treatment is an essential corrective step for clients with significant buildup and allows for better penetration and efficacy of all chemical services. The OLAPLEX Broad Spectrum Chelating blend is formulated with Vitamin C-rich Kakadu Plum extract that creates a clean slate for optimal results from other chemical services that can be compromised by buildup, like colour, perms and keratin treatments. It also provides powerful antioxidant protection from pollution and free radical damage. Patented OLAPLEX Bond Building Technology™ supports strong bonds during the chelation process, to safeguard the health of the hair. 

“The stylists who love OLAPLEX asked us for a chelating treatment that would give clients a deep clean paired with our patented bond-building technology to strengthen and repair for healthier hair,” said JuE Wong, Chief Executive Officer of OLAPLEX. “We’re proud to launch this new process that minimizes precious preparation and processing time, while providing a runway for more vibrant color, consistent lightening and optimal results for all chemical services.”

OLAPLEX Broad Spectrum Chelating Treatment requires no mixing, which saves prep time and ensures consistent, reliable results with every application. No heat is required, though heat will accelerate and intensity chelation, so should be used at the stylist’s discretion. Processing time averages between 15-30 minutes, significantly less time than other chelators. 

All OLAPLEX products contain a revolutionary bond-building technology with over 100 worldwide patents that created the bond-building hair care category and is exclusive to OLAPLEX. This technology penetrates the hair shaft working on the entire hair structure to rebuild the hair throughout. It builds a permanent bridge between the disulfide bonds. At the same time, it lessens and/or eliminates damage caused by molecules that eat protein from the hair by working faster than the damage can occur.

Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients including Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates. OLAPLEX is proud of our continued commitment to reduce secondary packaging and not add to our products’ carbon footprint.

100% free of sulfates, phthalates, parabens, or gluten. Vegan. Colour-safe.

OLAPLEX Broad Spectrum Chelating Treatment will be offered at licensed OLAPLEX salons starting September 19th, 2022.