O&M LAUNCH SHAMPOOS, CONDITIONERS & TREATMENTS IN THE UK

Original & Mineral is an Australian salon professional brand founded by Jose Bryce Smith, who opened the first ammonia-free salon in Australia 20 years ago with her then partner, a hairdresser who suffered with contact dermatitis. Their vision was to bring nature and luxury together in a line of hair colour, care and styling products that are safe, effective and beautiful to use. The formulations replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.

Hydrate and Conquer Shampoo & Conditioner, £26, 350ml

Boost dry, damaged or coloured hair with nutrient-rich Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids to strengthen the hair. Certified Organic Coconut Oil helps to quench and smooth thirsty locks. Repairs hair from the inside out. Also available in 50ml travel size (£10.50).

Maintain the Mane Shampoo & Conditioner, £26, 350ml

Keep hair looking its finest with this everyday moisturising formula. Pro Vitamin B5 nourishes the scalp and Banksia, a native Australian flower extract softens the hair whilst providing protection from environmental stress. Contains a combination of moisturising and protecting actives. Available in 50ml travel size (£10.50).

Fine Intellect Shampoo & Conditioner, £26, 350ml

Pump up fine, flyaway hair with the reconstructing properties of Keratin. Native Australian Rainforest Extracts help to add fullness whilst protecting hair from oxidization and sun damage. Take it anywhere in a 50ml travel size (£10.50).

Original Detox Shampoo, £26, 350ml

Using styling products, swimming in chlorine and the natural build up of oils can make hair look dull. Peppermint Oil stimulates the scalp whilst Jojoba Esters help to retain colour and prevent fading. Like a make-up remover for hair, it will leave it feeling squeaky clean. Available in a 50ml travel size (£10.50).

Seven Day Miracle, £30, 250ml

An intense moisture masque for damaged hair. Seven Day Miracle will leave all hair types deeply hydrated with the O&M Signature Oil Blend of Organic Coconut Oil and Macadamia Oil. Convert coloured and damaged hair to frizz-free, soft and silky smooth. Also available in 50ml travel size (£11.50).

The Power Base, £30, 250ml

A saviour for damaged hair. This intense dual action treatment works to restore hair from within. Rice Protein helps to strengthen the hair and boost fullness and growth. Apricot Kernel Oil moisturises and nourishes the hair’s exterior. It’s the perfect partner for fine coloured hair. Also available in 50ml (£11.50).

For more details on O&M, samples or images please contact www.originalmineral.co.uk Sally at sally@glosscommunications.co.uk or call Sally on:

@originalmineral_uk
07970 467157