THINK: A game changer for fine hair, this has a twist that makes it extra-special.

WHAT IT IS: Our Maui Wowie Volumizing Mousse uses Marine Extracts and Wheat Proteins to give you a textured, voluminous look with just the right amount of touchable, movable hold. A seductive and sophisticated scent – featuring coconut and Tahitian Gardenia – adds to the elevated experience.

• Foaming mousse leaves hair feeling thick and bouncy with lift at the
• Gives strands a fresh, manageable feel — never sticky or
• Hydrolyzed Wheat Protein delivers light
• Infused with the warm, sensual scent of coconut, orchid and Tahitian

STAR INGREDIENTS:

• Coconut and Tahitian Gardenia
• Sea Salt and Orchid
• Panthenol, Vitamin E, Kukui Nut,
• Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch

SCENT PROFILE:

• Top: Coconut, Orchid
• Middle: Kukui Nut, Sea Salt
• Bottom: Tahitian Gardenia

ECO CREDENTIALS:

Philip B® Maui Wowie Volumizing Mousse is color and keratin-treatment safe; made without animal testing; and formulated in the U.S.A. with a low-carbon footprint. The botanicals we use are responsibly sourced and all packaging is recyclable.

HOW TO USE IT: Rub a dollop between your hands and work it through wet hair, focusing on the roots. Blow-dry or air-dry as desired.

WHAT IT COSTS:

5.5 fl oz/163 mL $52 USD, $68 CAD, £52, €48

WHERE TO FIND IT: At philipb.co.uk

LAUNCHING: March 2024

About Philip B: As Hollywood’s preeminent hair-treatment expert, Philip B. has garnered international praise for his visionary approach to hair, scalp and body-care treatments. His award-winning blends, all based on pure botanicals and essential oils at potent, unheard-of-in-the-industry concentrations, have dramatically changed the way the world perceives luxury care for hair and skin.