Phorest Celebrates Launch of “Phorest Collections: AI Edition”
Elevating Salons, Spas and Clinics Through Human-First Innovation
Phorest, the leading software in salon, spa and clinic management has announced its latest drop of features in their Collections series, Phorest Collections: AI Edition. This sophisticated suite of AI tools has been designed to support businesses with high tech efficiency, whilst amplifying human connections across the business.
AI Features that Amplify Client Connection
As our industry navigates a new world filled with AI noise, the Phorest priority remains human connection. The latest drop of AI functionality is designed to help streamline processes, lift the administrative burden, in turn, allowing professionals to reclaim their time for customer care and artistry.
“At Phorest, we believe AI should be an amplifier for the people in this industry, not a replacement,” said Ronan Perceval, CEO of Phorest. “With the AI Collections, we are automating the high-volume, low-ROI tasks, and empowering teams to walk into every appointment more prepared, more present, and more connected to their clients.”
Now available across the UK & Ireland, the AI Edition introduces a smarter way to manage the modern salon, spa and clinic:
- Cheatsheet AI: Turns scattered notes into a target-hitting game plan. The tool generates summaries of client history preferences and identifies upselling opportunities.
- Front Desk AI: Acts as a 24/7 assistant, handling scheduling requests and FAQs via SMS and WhatsApp, giving you the time to continue to spend time with your clients. In fact, Front Desk AI successfully resolves up to 89% of client conversations end-to-end without needing human intervention.
- WhatsApp: Chat directly with your clients on a platform they already use, creating a seamless communication experience.
“I had a client fly over from Switzerland, for the Chelsea Manchester United game. I’m a Manchester United fan, and she’s Chelsea. There was a bit of banter! After the game finished that night, I went on the PhorestGo app to her client notes and added a reminder that it was a draw, who scored, etc so next time Cheat Sheets would remind me to mention it and keep that personal connection going. It’s good to remember all the little things that you’ve talked to clients about. It’s fantastic for retail, too,” Geri P Salon Director at House of Sassoon, UK
“We’ve recently introduced Cheatsheet AI into our flagship locations and this has been a huge support for our teams. It’s really saving valuable time in how we prepare for each client visits. Ensuring the therapist feels truly confident, informed and can deliver that truly personalised experience. At Dermalogica, one of our key values is personalisation so, we’re always looking for ways on how we can elevate the customer journey through innovation” Kelly Irvine, Flagship Business Manager, Dermalogica
“Total gamechanger! It’s honestly like adding an extra set of hands to the team. It handles the admin 24/7, so we can get on with the hair magic. Our clients love the instant response, and we love the extra time it gives us. Eds Hair approved!” Mike Messenger, Salon Director, Ed’s Hair (Bramhall).
The Phorest Collections: AI Edition is more than just a software update; it has been designed to contribute to a sustainable future for salons, spas and clinics worldwide. Transforming client data into actionable insights and automating repetitive tasks, these features ensure that business owners can continue to grow their business whilst simultaneously delivering high quality service and connection.
For more information on Phorest Collections: AI Edition and the future of AI at Phorest, visit www.phorest.com/ai-features.
