Playing an ace: Davines collaborates with Rudy’s Barbershop to create exclusive wet line for new Shoreditch hotel


Sustainable Italian haircare brand Davines has joined forces with the Seattle-based Rudy’s Barbershop group to create a trio of exclusive wet-line products for its sister company Ace Hotels.

The American-based lifestyle brand works in synergy with its carefully chosen locations, which includes the newly opened Ace London, to reflect the local area’s character. The collaboration has resulted in a set of innovative hair and body products that encapsulate the Shoreditch-based hotel’s ethos of luxury and creativity.

The new collaborative line includes #1 Shampoo, #2 Conditioner and #3 Body Wash and will be offered as an amenities collection inside the company’s seven US and UK hotels.

As Rachel Wyatt, UK country manager of Davines, explains: “The Ace hotel has a great look and feel and works in perfect synergy with the Davines brand.”