Real sustainability in hair extensions
It may be the current buzzword, but luxury hair extension brand, Remi Cachet, have been working on their sustainable credentials for years with four cornerstones to this and even more newly launched eco-packaging for their signature Elegance range new in.
It all starts for the brand with their hair ranges being ethically sourced. For example, their Elegance Range sourced from Mongolia and Russia with hair donors, giving their healthy & untreated hair in plaits in return for a reasonable payment. The simplified eco-packaging has been rolled out across the business, from paper sachets for their Twin TabsⓇ and Pro TipsⓇ, to recyclable pots for the Mini and Ultra LocksⓇ and hessian bags for the Clip-In Deluxe for clients to reuse and keep their hair safe.
Their latest packaging for their signature Elegance Range has in fact reduced the packaging in size by at least 75% and is made from biodegradable plastic.
“It’s gone down so well with our stylists, who understand that most packaging goes straight in the bin and so we wanted to reduce this and also encourage greater recycling. We want to invest money into our hair and products, and less focus on fancy packaging that ends up in the waste bin. Where we do use plastics, we are pleased it is fully recyclable and even bio-degradable. The smaller packets have a benefit to the size of the parcels being shipped too, all helping to reduce packaging and waste “ adds founder Victoria Lynch.
The hair quality means that the hair lasts 12 months with care, so clients can re-use their hair and get more from their investment. And finally, when they are ready to remove their extensions, the hair recycling scheme takes the hair back to re-use it to clean up the world’s oceans. Super Stylist, Jo Fox, recently shared how much “it pains me to think of the amount of hair that has been put in the bin. The idea that it can be recycled is just amazing, that this hair is not going to sit in landfill and actually do some good for the environment.”
“With more time to research over lockdown, we’ve seen a surge in enquiries from new and old customers to know more about our sustainability so they can be more involved and educate their extension wearers,“ explains Victoria
Remi Cachet are proud to offer their customers a hair journey that is 100% recyclable and sustainable.