Redefining Salon Experiences

In this editorial, we hear from Claire Amos, founder of CLK Medical Aesthetics, and explore how Claire’s strategic investment in 3D Aesthetic devices transformed her business, attracted new clients, and enhanced her service offerings.

Early Career and Transition to Aesthetics

After starting her career as a qualified nurse, Claire found it challenging to balance family life with a demanding NHS job. As a result, she decided to pursue an alternative career path offering greater flexibility. In 2009, Claire received training in aesthetics with the initial expectation of treating only a few clients each month. As her business gained momentum, Claire gradually expanded her skills and offerings, eventually diversifying into skincare, a move that proved timely as the demand for skincare treatments surged during the COVID-19 pandemic.

As Claire’s aesthetics business grew, she realised that, in order to expand further, she needed a separate clinic space. This was especially important with the upcoming regulations and the introduction of new equipment that required more room. Last year, Claire decided to open a formal clinic space because she wanted to introduce machines that needed more space and to maintain a professional environment separate from her home life.

Discovering 3D Aesthetics

Claire was recommended 3D Aesthetics by a colleague while exploring options for advanced aesthetics machines. She was then put in touch with Dale, one of 3D’s sales representatives. Later, she invested in the 3D Dermaforce machine, the 3D HydrO2 facial, and the 3D Visage skin scanner.

Claire shared, “I started looking around for different machines. A lot of companies contacted me, but 3D Aesthetics were recommended by a colleague. So I got in touch with Dale, and she was great. She asked me about what treatments I do most of, and as I was already doing microneedling, chemical peels, and other facials, she felt that the RF microneedling was a really good machine to purchase.”

Integrating 3D Aesthetics devices

At the time of this success story, Claire had been using 3D devices for just three months (since March 2023). In that short time, she has added 50 new clients to her database, all of whom are returning for additional treatments. The 3D Dermaforce machine complemented Claire’s existing treatments, while the 3D HydrO2 facial and 3D Visage scanner added new dimensions to her skincare services. The 3D Visage scanner, in particular, proved to be an invaluable tool for consultations, helping Claire attract new clients and upsell additional treatments.

Claire noted, “Having 3D Visage has honestly helped me a lot. I’ve been using it in my consultations and offering it for free to patients, which has drawn in new clients. I’m also finding it easier to upsell to existing clients. Plus, with my skincare products, it’s simpler to sell because I can show them, ‘Look, you have a lot of deep pigmentation there.'”

“When clients undergo the skin scanner, they often react with surprise at the detailed view of their skin. This allows me to recommend appropriate treatments, such as facials to clear and unblock pores or RF microneedling to address lines and wrinkles. Many clients find this personalised advice beneficial, especially if they have been focusing primarily on anti-wrinkle treatments.”

Launching new treatments

With the introduction of new devices, Claire has designed skincare packages aimed at revitalising clients’ skin over several weeks. These packages featured 3D HydrO2 facials, 3D Dermaforce treatments, and other facials tailored to meet clients’ specific preferences and budgets.

Claire has also implemented a flexible payment plan for her clients, which has been well-received. Rather than requiring upfront payment for treatment packages, clients can pay per session. This approach has proven effective as it accommodates clients who prefer spreading out their financial commitments.

Claire noted, “I’ve definitely attracted new patients, which is great for me because once they come for, let’s say, a 3D HydrO2 facial, they’re added to my booking system. It will automatically message them and prompt them to make another booking, and they might then think of other treatments to have.”

Marketing

When launching her 3D HydrO2 facial device, Claire offered some new launch deals, which were very successful. She primarily uses Instagram to market her business, actively sharing updates about her services and special offers. Claire carefully plans and schedules her monthly content. Claire also sends targeted emails through her booking system to connect with her existing clients. Despite her busy schedule, she finds time to engage with her audience on social media, showcasing great results and plenty of educational content!

Clients

The new machines deliver impressive results for Claire’s clients, who love 3D HydrO2 facials. Claire said, “Even after one facial, their skin is absolutely glowing. They love it. And they have been booking in for more, which is great.” Other clients saw significant improvements in fine lines and pigmentation after their 3D Dermaforce treatments. Some were initially hesitant about trying the new treatments, but once they saw their skin under the 3D Visage scanner, they were convinced of the benefits.

Conclusion

Claire’s experience shows how investing in the right technology with the right company can make a big difference. By adding 3D Aesthetics devices to her clinic, she attracted new clients, improved treatment results, and expanded her business. Her journey from being a nurse to owning a successful aesthetics clinic highlights the importance of being adaptable, constantly learning, and putting clients first to achieve business success.