Regis Salons steps up digital offering with new ecommerce website


National luxury chain Regis Salons has unveiled its new website, combining e-commerce capabilities with expert comment and advice from its team of stylists and therapists.

The new e-commerce platform has been designed to bring the first-class salon experience online and affirm the brand as industry leaders. Built using responsive design, customers can access information and shop on the move with tablets and smartphones.

Allowing customers to easily purchase their favourite professional hair and beauty buys, the new ShopRegis section of the site allows customers to filter by stylist recommendation, desired effect, and hair concern. From May, Regis will also sell gift cards online, redeemable at any of Regis’ 140+ salons across the UK.

The main site remains an information hub, with salon locations, inspirations, upcoming trends and the latest news and events from the brand.

Jenny Smith, marketing manager for Regis UK, said: “We wanted to create a unique online shopping experience for our customers, while also ensure that the site supports our salons as we are still dedicated to driving business to the high street.”