Revlon Professional hosts its annual Global Front Row Summit in Palma
Revlon Professional® held a glittering follow-up to last year’s first ever FRONT ROW SUMMIT on May 7th and 8th. Taking place in Palma de Mallorca, the exclusive hairdresser event welcomed over 1,500 of its global key accounts for 48 hours of inspiration, creativity, business, networking, innovation and trends.
It was a chance for key opinion leaders to share their expertise with the audience in an event where the the attendees were at the centre of the interaction. Kicking off with the trend forecasting interpretations of Robert Masciave, Emmanuel Esteban and Rafael Bueno, each brough to life a vision of what 2024 has in store.
Sharing the stage, Mario Aragon, Global Senior Vice President of Revlon Professional® and Miquel Garcia, the brand’s Global Creative Vice President expressed the importance of wellbeing and reaffirmed Revlon Professional’s commitment to the industry.
Sophia Hilton, Not Another Salon founder shared her insights on branding, followed by transformational leader, Eva Ziegler who took the audience through customer journey mapping to drive consistent business growth. The business session was brought to a close by President of Revlon Professional®, Charles Waters who discussed the sector in a post-pandemic world.
Revlon Professional® were also headline sponsors of the International Hair Awards (IHA), held on the second day. Anthony Mascolo received the International Hair Legend 2023 honorary award, while the International Hair Influencer of the Year award was given to Sophia Hilton, while Cos Sakkas won the title of International Hairdresser of the Year, for the second year in a row.
The awards ceremony was accompanied by a catwalk led by some of the most outstanding hairdressing teams in the world. Revlon Professional® Brand Global Ambassador Mark Leeson led his art team in a stunning show, and Revlon Professional® Creative Artist Steven Smart also took to the stage amongst a further line-up featuring Rick Roberts (UK), Hob Salons (UK), and the Spanish teams X -presion (featuring a special collaboration with Antoinette Beenders) and Carlos Valiente.
Mark Leeson commented: “We had an incredible time creating our new collection Sci-Tex, in a Silver Show, which fused architectural design, texture and graphic shapes which merged elements of next season’s trends. It was an honour to be asked to represent Revlon Professional® UK and to be part of the catwalk show. It was a fantastic weekend.”
General Manager of Revlon Professional® UK & Ireland, Matt Horder said, “Being able to take our UK customers to an event on this scale enables us to share the brand’s global vision and at the same time reinforce the sense of community that we are bringing to the UK and Ireland. Creating an environment where salons can share ideas and find solutions to issues reinforces this, and it was great to see the group making new connections.”
Photos by Bella @B.T.S.Bella