Rush Hair takes to Taiwan to present L’Oreal Professionnel It Looks


The artistic and editorial team from Rush Hair recently travelled to Taiwan to to present the L’Oreal Professionnel 2014 S/S It Looks show and seminar.

Rush Hair’s international artistic director, Andy Heasman, was accompanied by editorial director, Tina Farey, to the National Taiwan University’s sport stadium where they shared their expertise with 1,000 of the industry’s top talent and international press.

The team were given a styling brief consisting of four futuristic inspired themes to create conceptual looks around. Some of the eye-catching work included geometric cuts for ‘Office Lady’, candyfloss textured hair for the ‘Artist’ collection, and vivid colours for ‘Super Star’ achieved using ‘L’Oreal Professionnel hair chalk.

Of his part in the show, Heasman commented, “The astounding reaction from the night has proved what a great success it has been. This is the first project of this magnitude from L’Oreal in Taiwan in a very long time and we are honoured that Rush Hair was a part of it.”