Salisbury salon owner boosts community with local fashion week

salisbury fashion week
Salisbury salon owner, Jayne Prigent, recently lent her creative skills to help her home city enjoy its very own fashion week and encourage locals to support Salisbury businesses.

Prigent, who owns Jas Hair, rallied the support of the local community and united 42 commercial businesses and organisations, such as the cathedral, the local Spire FM radio and indie start-ups, to create an impressive programme of events bringing fashion enthusiasts and local people together.

Having launched Salisbury Fashion Week in 2011 with fellow Salisbury business woman, Catherine Dunning from Ladies Who Love… Events, the pair set about initiating a schedule of fashion evenings and shows with the view to encouraging consumers to shop locally and support the city’s businesses.

“Connecting to local businesses is my biggest drive in all of this,” commented Prignet. “We create an amazing set of events and shows, but this also initiates working relationships between companies, and not only does it create a great community atmosphere, it also means the business community is much more tight knit too.”

This year’s event saw catwalks showcasing 23 designers as well as bigger retailers such as Marks & Spencer, Debenhams, Jigsaw, Mistral, Phase Eight and Laura Ashley. All those who took part were also able to promote discounts and promotions during the week on the Salisbury Fashion Week website with a view to encouraging footfall into the businesses.

“We had lots of the salon team involved, working backstage styling hair and front of house and we all absolutely loved it. It’s certainly helped get people more aware of our salon brand and get our foot in the door of a lot more companies.”

Other highlights of the week included a vintage fashion afternoon tea party held in the grand surroundings of Salisbury cathedral, as well as craft events, a supper party at a local restaurant and a closing party in the cathedral’s refectory.