Sally Montague Hair Group styles Ashbourne designer store’s AW14 show

The models and Sally Montague (centre) pose outside the Young Ideas store_500
Stylists from the award-winning Sally Montague Hair Group recently worked their styling magic once again at the Young Ideas’ Autumn/Winter 14 show, crafting couture creations for the Ashbourne-based designer clothing store.

Recently voted Premium Independent of the Year by fashion business magazine Drapers, the high-end fashion store stocks both women’s and menswear by international designers, Paul Smith, Belstaff, Armani Collezioni, Joseph and Diane Von Furstenberg.

The exclusive event, held at the Young Ideas flagship store saw 70 VIP guests gather for a glimpse of the season’s signature pieces. Guests enjoyed champagne and canapés alfresco in the courtyard, before taking their seats inside for a truly spectacular show.

Sally Montague Hair Group Art Team members Sally Montague and Angel Montague-Sayers led the Ashbourne salon team, which included colour specialist Alice Cronin and stylists Imogen Godwin, Cinzia Carleto and Bethany Williamson, to create complementary looks on eight female and three male models. The team used products from the Kérastase Couture Styling range with the best-selling Kérastase Styling Mousse Bouffant a clear favourite on the day. The brief stated big, bouncy blow-dries, sleek updo’s and relaxed men’s hair with lots of texture and movement. Ladies wore hair in braided chignons directly inspired by the A/W14 Dolce & Gabbana London Fashion Week shows, which paired perfectly with the new season’s collections.

During the day a raffle helped raise funds for The Alzheimer’s Society, with prizes from Sally Montague Hair Group including a complimentary cut and blow-dry and recently launched ESPA facial, along with designer goodies from Young Ideas.

Director of Sally Montague Hair Group, Sally Montague said: “We have worked with Young Ideas for many years and love styling backstage at its seasonal fashion shows. It’s great for clients of all ages to see the different looks we create, with many of them asking for the styles back in the salon.”