Schwarzkopf launch Hair Expert app to revolutionise client consultations

schwarzkopf app

Designed to support salon owners and their staff with hair and scalp diagnosis, the new Hair Expert app by Schwarzkopf Professional will bring digital innovation to client consultations.

Available for iPad, iPhone and Android devices, the the state-of-the-art tool prompts with a series of questions to determine an individual hair profile, then matches product and services from the full Schwarzkopf Professional portfolio, including Hairtherapy, Essensity, BlondMe or Supreme Keratin.

A variety of supporting features provide further hair expertise, with step-by-step guides, detailed product information, and inspirational brand videos and visuals.

Furthermore, a client management system empowers hairdressers to access client data, pictures and past recommendations in order to craft a truly tailored consultation, while clients will receive their home maintenance regime via email to keep them on track until their next salon appointment.