Schwarzkopf Unveils Lindsay Lohan as Newest Brand Ambassador
Partnership celebrates Schwarzkopf’s world-class hair color formulas, trust & the longstanding bond between client and colorist
Schwarzkopf, an authority in hair for over 125 years, is proud to announce Lindsay Lohan as its newest Brand Ambassador. This partnership celebrates Lohan’s longstanding relationship with Schwarzkopf Professional’s very own Tracey Cunningham, the iconic celebrity colourist who has been colouring her hair for over two decades.
“Tracey is more than my colourist – she’s a trusted creative partner,” said Lohan. “Whether I’m in a new movie or
walking a red carpet – there’s only one shot to get my hair colour right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
Lohan has never been afraid to change up her hair colour. The blonde she debuted this past March made waves as a covetable shade highly requested by salon goers. This latest look is a new variation of blonde named “Soft Gloss Blonde” by Cunningham – a bright, vibrant shade perfect for summer nights and reminiscent of Hollywood starlets as Lohan gears up for the highly anticipated Freakier Friday. For the first time Schwarzkopf and Cunningham are sharing the exact formula behind Lohan’s blonde.
For Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Colour & Technique, working with high performance, high quality hair color formulas is key.
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” said Cunningham. “To take her lighter, Schwarzkopf Professional’s IGORA VIBRANCE and BLONDME were absolute essentials. These formulas allowed me to lift her hair colour while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients.
There is zero room for error when working with an A-
List celebrity or musician undergoing a colour transformation for a film or TV role, a red carpet or a musical
performance. I know that I can always count on Schwarzkopf Professional products to deliver.”
Tracey’s formula for Lindsay’s Soft Gloss Blonde:
HAIRLINE + BASE:
IGORA ROYAL* 9-0 + 9-55 (1:1) Oil Developer 9% (30 Vol.) (1:1)
Process for 5 Minutes
SHINE TREATMENT: IGORA VIBRANCE 0-00
Process for 5 Minutes
Sold in over 140 countries worldwide, Schwarzkopf Professional is a brand that colourists like Cunningham can trust. Schwarzkopf Professional formulas are world-class thanks to decades of research and innovation. Schwarzkopf’s BLONDME lightener, with bonding technology that helps minimize hair damage when used with BLONDME Premium Developer, helped Tracey achieve Lohan’s signature “Soft Gloss Blonde”. She then used Schwarzkopf’s signature demi-permanent colour line, IGORA Vibrance to give Lohan’s hair shine. IGORA Vibrance not only provides highly customizable color and lasts up to 25 washes, but can also be used as a gloss to provide vibrant shine.
To keep up to date with all the latest news from Schwarzkopf Professional, head to www.schwarzkopf- professional.com and follow @scwarzkopfprouk on Instagram.
