SkinMate Launches Rebranded Pure Collagen Mask Range as First Step in Brand Evolution

Professional skincare brand begins a new chapter with the first products to receive refreshed packaging.

SkinMate has unveiled a new look for its popular Pure Collagen Mask range, marking the beginning of a wider brand refresh designed to strengthen its position within the professional beauty market.

Developed by HOF Beauty, a trusted name in the beauty industry for nearly 50 years, SkinMate has supported beauty professionals for over three decades with salon solutions that combine quality, performance and value.

The Pure Collagen Masks have become one of the brand’s most recognised and trusted product ranges. Made from a pure freeze-dried collagen biomatrix with a skin-identical collagen structure, the masks are known for delivering intensive hydration, helping to soothe irritated skin, and supporting the skin’s natural repair processes. Each mask in the range also provides targeted benefits tailored to specific skincare concerns, making them a versatile addition to professional facial treatments. 

The new packaging has been designed to showcase the quality and professionalism of the SkinMate products, helping to establish a stronger brand identity. The classic pure collagen formulas are now available as boxes of 5 individual masks.

“The launch of the rebranded Pure Collagen Masks represents more than a packaging update; it’s the first step in a wider transformation for SkinMate.” said Chloe Killin, Digital Marketing Executive at HOF Beauty.

“Our vision is to build a stronger, more distinctive professional beauty brand that combines quality, efficacy and affordability. We’re excited to introduce a new look that better reflects the quality, performance, and professionalism that SkinMate has always delivered.”

The rebranded Pure Collagen range includes six specialist masks, each developed to target specific skincare concerns:

• Original with Collagen Peptides: For dehydrated, sensitive, or irritated skin. This mask is ideal for soothing and supporting repair following cosmetic treatments.
• Rejuvenate with Vitamin C: Enriched with stabilised Vitamin C to support mature and photo-aged skin while promoting a brighter complexion.
• Intense Hydration with Hyaluronic Acid: Intensely hydrates the skin and visibly plumps the appearance of fine lines and wrinkles.
• Lift & Firm with Myoxinol: Formulated with a plant-derived active known for its wrinkle-smoothing, “botox-effect” benefits, this mask provides an instant lift.
• Repair & Protect with Caviar Extract: The combination of collagen and caviar extract help to revitalise mature, dull and tired-looking skin.
• Antiageing+ with Stem Cell Complex: Powered by apple stem cells, baicalin, and resveratrol to encourage skin renewal and combat visible signs of ageing.

While the packaging has been completely redesigned, customers can be confident that the formulations remain unchanged.

The rebranded SkinMate Pure Collagen Masks are available now from HOF Beauty.