Smart solutions for stronger, healthier hair
Curated Beauty London, the female-founded beauty and wellness brand, has expanded into haircare with two high-performance innovations designed to strengthen, repair and revitalise hair from scalp to strand: ROOT FORCE Scalp Strengthening Serum and STRAND SURGE Concentrated Hair Repair Booster.
Developed by experts and made in the UK, the duo brings together advanced technology and simplicity, creating results-driven formulas that empower both professionals and clients.
ROOT FORCE (RRP £40 / 30ml) is a lightweight, leave-on scalp serum powered by a Hair Redensifying Peptide Complex, caffeine, biotin, and botanical extracts. The formula targets thinning or fragile hair, stimulating the scalp to improve density and resilience over time. It’s particularly effective for clients experiencing midlife hormonal changes, stress-related shedding, or post-colour sensitivity.
STRAND SURGE (RRP £30 / 30ml) complements ROOT FORCE by focusing on the hair fibre itself. A concentrated Bond-Building Matrix (50%) and creatine complex work to rebuild internal hair structure, restore elasticity, and repair chemical or heat damage. Simply mix 5–10 drops into a conditioner or mask to supercharge results and strengthen the hair from within.
Together, they create a complete approach to hair wellness by restoring strength from the root while rebuilding structure along the strand.
Natasha Grocutt from Growing Hair from the Inside Out and Curated Beauty Hair Growth Expert is a professional hairdresser specialising in scalp and hair health, says:
“So many clients are struggling with midlife hair changes from thinning, fragility, or lack of bounce, but don’t know where to start. As experts, we want our clients to take home our expertise and continue caring from their hair, at home. These two products make it easy for us professionals to start the conversation about scalp and strand care. They’re perfect retail add-ons: simple to use, work wonders, and are designed to complement any existing regime.”
Both ROOT FORCE and STRAND SURGE are vegan, cruelty-free, and suitable for all hair types, including colour-treated and chemically processed hair.
For salons, they represent a new category opportunity: premium self-care products that bridge wellness and hair health, offering clients visible improvement and a reason to return.
To stock Curated Beauty in your salon visit www.curatedbeauty.london or email sales@curatedbeauty.london
