Soft sell software

Christmas is one of the busiest times of the year in salon business; followed by one of the quietest as we bring in the new year.

This can be frustrating, but is attributed to customers not having the budget for the extra spends after Christmas. But what about the influx of ‘new year, new me’ makeover and lifestyle changes?

SALONGENIUS encourage salon owners to create a salon culture around bookings and re-bookings to stay afloat, as well as refocusing your marketing efforts around bettering yourself – this means focusing on treatments such as facials or a fresh cut and colour! From speaking to salon owners, we know that this is a sure-fire way to improve return rates and retain your customers in this period.

SALONGENIUS software was created to give you more power in the growth and development of your salon, and this is prominent in the design and development of the system. SALONGENIUS is keen to keep your business thriving, and it does so through reminding users to re-book clients, whilst taking payments. SALONGENIUS also has an integrated loyalty scheme (that works across multiple franchises), and ‘recommend a friend’ opportunities that will keep your current clientele happy and in your salon, as well as bring in some new faces!

Whilst re-booking clients is important, so is retaining those bookings you have already. SALONGENIUS’ system will remind your clients about their appointment, so you don’t have to worry. This reduces no-shows by up to 90%, and keeps your appointment book consistent! It’s GENIUS, right?

For more information, please contact marketing@salongenius.com or call 01202 311826.