Spanish haircare brand montibel.lo set to take UK by storm

Leading Spanish haircare brand montibel.lo is set to launch in the UK this July. Founded in Barcelona in 1967 by Francisco Muria and Francesc Adam as a family-based business, the Spaniards are now preparing to share their haircare secrets with the British and Irish market.  As heads of Spain’s mid-range professional hairdressing sector, with 1 in 3 salons in the country stocking the brand, and boasting more than 20,000 Spanish clients, montibel.lo is bringing its complete collection of treatments, styling, shaping and colouring products to our fair shores.

 

With their core values of remaining salon exclusive, maintaining a close relationship with hairdressers and commitment to education, as well as advanced research at their dedicated research centre, the brand is focused on developing new products that deliver great results to cater for every hair desire. Coupling experience and innovation with a sunny story of success, the brand offers creative products that combine active ingredients from vitamin B3 to marine amino acids and Seaweed Algae Alaria Esculenta to leave hair perfectly protected, sleek and styled. The collection includes four ranges:

 

Colour

Whether it’s an all over shade, multi-tonal result or bleach blonde, the montibel.lo Colour range has a formula to cater for all. From the Cromatone Permanent Hair Colour with its 118 intermixable colours, 6 superlightening tones and 4 boosters and the argan oil-based Oalia Ammonia-free permanent shades, which offer 100% coverage in 52 tones, to the Platiblanc Bleaching Powder, Oxidising Agents and Professional Protecting Cream, you can create dynamic hues that are full of vibrancy and amazing shine.

Shape

If your clients want to embrace the curl or wave of a flawless perm, the Shape range from montibel.lo provides the perfect products. Featuring a Single-dose Impulsive Perm using Glucoprotect Keratin technology and Iniciative Multi-dose Perm, based on hydro-keratin, along with Hair Protectors and Reinforcers, locks will be left feeling soft and nourished with a natural curl.

 

Styling

With strong strands and defined designs the key to keeping on-trend with this season’s styles, the montibel.lo Styling range is the go-to for giving hair volume, texture and a fabulous finish. With 21 styling products and five levels of hold (no hold, light hold, flexible hold, strong hold and extra-strong hold), the range of gels, sprays and creams includes Def to build and define clients’ styles, whether they be on-trend curls or tousled tresses, along with Fix for giving looks from quirky quiffs to coiffed crops longer-lasting hold. Tex products are perfect for getting the most out of the hair’s texture, and reach for Lux products for a shiny, brightened result. Designed to be used either individually or combined to create a unique look, this is the ideal collection for fashion-forward styling with a flexible, long-lasting hold. And for those looking for additional styling products, there’s also a range of three Finalfine Technical Hairsprays, three Finalstyle Moisturising texturising foams and seven Finalstyle Color Moisturising texturising foams to add to your salon shelves.


Treatment

Whether your clients’ locks are in need of colour replenishment, deep nourishment, specialist care or protection from the sun, montibel.lo has the solution. Alongside the four rejuvenating Color Control sub-lines Color Protect, Shine Contrast, Color Reflect and Silver White, developed from marine amino acids and Seaweed Algae Alaria Esculenta, are a further four Texture Control formulas: Total Repair, Densi Volume, Ultra Rizzo and Ultra Lisso, perfect for managing fine, straight, curly and frizzy strands. Together with the purifying Dermo Control collection, featuring Pure Control, Balance Control, Sensi Control, Hair-loss Control and not forgetting the amber and argan-based Gold Oil Essence, tress treatments don’t get any better than this!

With their stunning array of prepping and preening products, the Colour, Shape, Styling and Treatment ranges from montibel.lo are sure to take the UK by storm. Prepare to discover a whole new world of haircare to satisfy every colour craving and design desire under the sun, that’ll leave clients’ strands stunningly soft and fabulously fragranced to boot!

 

montibel.lo will be available in the UK from July 2012. Prices for styling and care products start from: £9.30 RRP

 

Stockist information: For information on becoming a montibel.lo stockist please call Profile Hair & Skin Care on

01264 334 466 or visit www.montibello.com

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